Insight
IKM hat sich auf Qualitative Moderation und Beratung spezialisiert
Mit vielseitigen Methoden und hybriden Ansätzen verschaffen die gewonnenen Informationen einen 360° Überblick:
Testimonials
During my tenure as a marketing research professional at IBRC and the High View Consulting Group, Ilka has provided very effective qualitative research services in the various European countries. These services have included very specific recruitment efforts, custom tailored facility preparations, translations and exceptional moderating. I am very satisfied with the partnership that we have developed during the past eight years and I expect to continue this partnership well into the fu…
Rosa MontanteProject ManagerXerox Business ResearchWe are looking at the bulletins and are fascinated. The results nicely fit into the observations of the focus groups and our meetings – while giving an even more differentiated perspective on our customers’ opinions (everyone ‘gets a say’ and can phrase considerate responses). As you notice: I have become a fan of this method straight away.
Dr. Simone MickelatWeight Watchers (Deutschland) GmbHIlka was amazingly accommodating and hospitable. We had many unique requests and she took great care of us. While performing our Usability Research, she did a great job of getting to the information we needed, and her qualitative insights helped us immensely. I would love to have the opportunity to work with her again.
Anthony VivianoOrganicAs a fellow moderator, I really enjoyed seeing such a pro in action!
Lorrin Etka-ShepherdMarketry, Inc.Thank you very much for the eciting focus groups in Frankfurt am Main. As an engineering company it is extremely important to us to collaborate with an institute such as IKM, which can grasp the complexity of the products in our market and competently leads the discussions. I felt extremely well looked after during our first project together.
Ullrich WildingHead of Marketing Informationmanroland AGIlka recently conducted a patient research project based on patient mini-groups for my company. I appreciated her responsiveness and professionalism on this project throughout the research. The moderating was excellent, and Ilka’s skills and flexibility enabled us to gain in-depth insights.
Michele DeraiAptel ResearchI had the distinct pleasure of working with Ilka Kuhagen at the European League Against Rheumatism (EULAR)on a special competitive intelligence / market research project. Ilka did a great job of providing an insightful and concise summary of her findings that helped the client make educated decisions about their overall business and the direction to take it. She was a terrific person to have on our team.
Will UptegraphExecutive Vice-PresidentNorthStar Clinical CommunicationsIKM is our go-to research company in Germany. Ilka is a supurb moderator with stellar attention to detail. She provides great insights and a witty sense of humor!
Leo HennessyManager Customer ResearchHilton WorldwideI have had the pleasure of working with Ilka and IKM on numerous occasions over the past 10 years. She has provided us with a true partnership for all our international studies. She has done top tier localizing of all our our studies to work in the German, French and UK markets to gain truly best in class research results. Ilka is an innovator when it comes to qualitative methods and I cannot think of someone I trust more to work with in the industry.
Ken LethbridgeQualitative Research DirectorHarris InteractiveOrganised, efficient and professional! We have a great insight into the satisfaction of our customers. Ilka and her team were invaluable to our project.
Jan GlanvilleMarketing Manager (Europe)Guthy-Renker Ltd.Recent Tweets
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Congratulations Shem! twitter.com/qrca/status/10…
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Enjoyed our workshop in Mexico City, teaching hybrid research approaches with online qualitative methods together w… twitter.com/i/web/status/1…
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Fun at AMAI - staying fit during the breaks @LoveStats https://t.co/bJMkIuwUXJ
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What a great way to Showcase ! twitter.com/SusanAbbott/st…
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Ich freue mich über die Wiederwahl zum Board of Directors der QRCA (Qualitative Research Consultants Association… twitter.com/i/web/status/1…
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Happy to serve for another two years on the QRCA Board of directors helping to maximize the power of #qual! #mr
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