Insight
IKM hat sich auf Qualitative Marktforschung spezialisiert
Mit vielseitigen Methoden und oftmals hybriden Ansätzen verschaffen die gewonnenen Informationen einen 360° Überblick:
Testimonials
Organised, efficient and professional! We have a great insight into the satisfaction of our customers. Ilka and her team were invaluable to our project.
Jan GlanvilleMarketing Manager (Europe)Guthy-Renker Ltd.As a fellow moderator, I really enjoyed seeing such a pro in action!
Lorrin Etka-ShepherdMarketry, Inc.Ilka recently conducted a patient research project based on patient mini-groups for my company. I appreciated her responsiveness and professionalism on this project throughout the research. The moderating was excellent, and Ilka’s skills and flexibility enabled us to gain in-depth insights.
Michele DeraiAptel ResearchWhen Rebecca first proposed her Think Global colleagues for a multi-country project, I was concerned about using independent researchers in each country that were not as familiar with our business needs and our internal corporate culture. However, after a series of discussions and conference calls between all research firms, the actual execution of the plan was seamless. I not only experienced personal attention from the principal in each country, but each principal flawlessly aided in nav…
Charlotte HavelyIlka Kuhagen is an experienced and intuitive facilitator who listens well to the nuances while guiding the client or the project to its desired outcome. We collaborated with Ilka at the 2014 Creative Problem Solving Institute in a small-group workshop. Her astute questions and patient demeanor helped the team succeed in facilitating a grateful client.
Suzanne ChamberlainSenior Director, UB Office of the Vice President for Research and Economic Development at University at BuffaloIlka managed the German module of a major international qualitative project. Short time scales and the need for alignment in different markets meant constant changes until moments before the fieldwork. Thanks to Ilka’s professionalism, adaptability and attention to detail, the project ran extremely smoothly. They were well recruited and skilfully moderated groups – we would be very happy to work with Ilka next time we have an opportunity.
Beth ClaydenConsultantRainmakers CSIIlka was amazingly accommodating and hospitable. We had many unique requests and she took great care of us. While performing our Usability Research, she did a great job of getting to the information we needed, and her qualitative insights helped us immensely. I would love to have the opportunity to work with her again.
Anthony VivianoOrganicI had the distinct pleasure of working with Ilka Kuhagen at the European League Against Rheumatism (EULAR)on a special competitive intelligence / market research project. Ilka did a great job of providing an insightful and concise summary of her findings that helped the client make educated decisions about their overall business and the direction to take it. She was a terrific person to have on our team.
Will UptegraphExecutive Vice-PresidentNorthStar Clinical CommunicationsDuring my tenure as a marketing research professional at IBRC and the High View Consulting Group, Ilka has provided very effective qualitative research services in the various European countries. These services have included very specific recruitment efforts, custom tailored facility preparations, translations and exceptional moderating. I am very satisfied with the partnership that we have developed during the past eight years and I expect to continue this partnership well into the fu…
Rosa MontanteProject ManagerXerox Business ResearchThank you very much for the eciting focus groups in Frankfurt am Main. As an engineering company it is extremely important to us to collaborate with an institute such as IKM, which can grasp the complexity of the products in our market and competently leads the discussions. I felt extremely well looked after during our first project together.
Ullrich WildingHead of Marketing Informationmanroland AGRecent Tweets
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Article from Janina Weigl in the new QRCA Views Magazine Global Blitz Communities are a great #qual tool #mafo #mr lnkd.in/gaxbWvx
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#Qual Research delivering info for US election #bvm #esomar #mafo twitter.com/qrca/status/90…
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Live-Streaming: Video is King - xing.com/r/WRIiS Livestream zur Markenbindung und wie erleben Konsumenten das Video - neue Studie...
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Livestream zur Markenbindung und wie erleben Konsumenten das Video - Studie von IKM GmbH lnkd.in/gwMGZUv
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Innovative products require rather rational than emotional appeals lnkd.in/geA_aGs
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Den vielen Daten Sinn geben | IKM GmbH - xing.com/r/WgLWe Datenflut richtig nutzen!
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