• Welcome to IKM GmbH

    Since 1994 IKM has specialised on qualitative market research in Germany and the project management of studies that focus on the European market.

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  • Qualitative Research Consultant

    IKM offers a broad array of methods including the latest developments in online and mobile, combining methods and delivering actionable results.

  • Experience

    IKM looks back at many years in Consumer, B2B and healthcare marketing research as well as successful coordination of international projects.

  • Multilingual

    IKM is frequently involved in global studies, leading the European research: bilingual in English-German and skilled in French and Spanish.

Insight

Our core expertise is qualitative research! With all our team members speaking multiple languages, we are truly international researchers. IKM offers its experiences in the coordination of international projects for the composition and adjustment of questionnaires and for the briefing of interviewers

Innovation

Create and improve your innovation culture by integrating your internal clients into the full process! We experience a growing need for the researcher to also act as moderator for companies’ internal innovation processes. To this end, we lead creative workshops based on the CPSI process.

Consulting

We know that acceptance of research results often depends on understanding their full implications on your organization and existing processes. Therefore our reports are action oriented and we offer workshops and consulting advice beyond the traditional standards to fully leverage your results.

26th Jan
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Increasing Aggressiveness vs Compliance in Lockdown

For 6 weeks, Germany is in full lockdown again and we observe...

14th Jan
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Challenging Corona Christmas Holidays

Christmas of 2020 will most probably be remembered as the “Corona Christmas”...

11th Jan
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Silverlining

Every Cloud has a Silverlining

After weeks of “light” lockdown, Germany went into a full lockdown again...

16th Apr
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Digitale Disruption – Livestreaming

Empathie aufbauen per Livestream – einfacher und schneller Für Innovationen und Market...

15th Feb
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QRCA Konferenz Takeaways

Das Salz in der Suppe für die Qualitative Marktforschung Ende Januar 2018...

04th Dec
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Motivation als Incentive

Mit Motivation statt Incentive zu engagierten Diskussionen und noch tieferen Insights! Neue...

07th Sep
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Design Research

Insights für Innovationen und neues Design erfordern neue Methoden Nicht immer ist...

28th Apr
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Den vielen Daten Sinn geben

Es mangelt nicht an Informationen sondern an guter Interpretation im Kontext  Auf...

03rd Feb
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Key Take Aways QRCA Conference 2017

Just back from the QRCA Conference in January in LA! Three packed...

02nd Feb
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Global Women’s March

Blitzstudie:  Was? – Na und? – Was nun? Oder  Was die Frauendemonstration...

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Awarded for fearless qualitative experimentation

We collaborate globally – We offer experience with research projects in all major markets.

Our team‘s extended network reaches any remote corner of the world.

“Ilka is a talented professional and a creative thinker. She came highly recommended as someone with global expertise in qualitative testing. Her extensive knowledge base and years of experience enable her to find the best approaches to meet business objectives. Ilka has shown herself to be highly dedicated to generating in depth consumer insights and gives her all to the field of market research. It has truly been a pleasure to collaborate with her and I look forward to working together for many years to come.”

-Alisa I. Smith, Sr R&D Manager, Kao USA Inc.