20th Mar

Be Responsible And Achieve Peace of Mind: Self Testing

Germany is waiting for at home test kits. In most places they...

20th Mar

Torn Between Excitement And Fear: open up or close?

There is excitement in the air, Germany is opening up again. Some feel it is to early others are waiting eagerly for normality to return.

15th Mar

New ways to spend money

While participants in the IKM Consumer Community realize they saved money over...

09th Mar

Unexpected full pockets

During the prolonged lockdown, consumer behavior changed slowly and apparently almost unnoticed....

23rd Feb

Vaccination Brings New Hope

Two thirds of the community participants would like to get vaccinated, rather...

21st Feb

Carnival 2021 – Crazy on The Safe Side

Carnival for Germans peaks in a long weekend from Thursday to Tuesday...

15th Feb

Dream or Nightmare: Home Office

The two lockdowns forced many employees to work from home for the...

06th Feb

Exciting Joyful Anticipation for The Small Things

Will the lockdown be loosened or continue for another few weeks. All...

01st Feb

New routines that will stick

Meanwhile, Germans are experienced “Lock-downers”. New routines have become accepted customs and...

26th Jan

Increasing Aggressiveness vs Compliance in Lockdown

For 6 weeks, Germany is in full lockdown again and we observe...