Case Studies
What’s Behind the Success of Pokemon Go?
The staged roll-out of Pokemon Go has left people in countries where it is not yet available feeling left out of a global phenomenon. And it is demonstrating that to some young people, borders no longer matter.
Exploring a Mini World for Maxi Insight
As Online Communities or MROCs have become more established, many researchers have said they can only succeed with large numbers. Large groups of over a hundred respondents (or more) are used to gain qualitative insights. This research shows that a small group, selected carefully and facilitated with the toolbox of a qualitative researcher can provide deep insights for strategic marketing decisions.
Make A Ch@nge!
his research project was triggered by the 2015 One Young World Summit and supports a project on climate change, identifying individual effects, what is happening in different parts of the world, and what if anything can be done to make a change.
Spice up your insights: Hybrid methodology adds flavour
Just as seasonings enhance the flavours of food, hybrid research designs can enhance the value and richness of insights. Hybrid research approaches also build validation of the insights, and reduce the risk of not hearing the consumer correctly. There are as many ways of building a hybrid design as there are ways of seasoning food! This article will help you navigate past the buzzwords, and see how to spice up your insights.
Mobile Unleashed
Objectives that guided the work in each country: 1) Understanding the role of dogs in our respective cultures 2) Testing a hybrid research methodology, including: Mobile lifestyle documentation, participant video, online discussion, online and mobile ideation (in selected markets) Identifying opportunities for category innovation
