Finding and Engaging Participants without Paying Incentives

Deutschland steht vor einer großen Aufgabe. 2,5 Millionen Pflegebedürftige stellen viele Familien vor eine große Herausforderung. Das Institut IKM führte für ein junges Startup eine Untersuchung durch. Ziel war es herauszufinden, wie die Pflege durch Familienmitglieder und professionelle Pfleger mit Hilfe innovativer Technologien erleichtert werden kann. Ilka Kuhagen und Nina Stolle berichten von den Ergebnissen einer qualitativen Online-Studie.

Lässt sich ein Proband durch das Versprechen an etwas Wichtigem mitzuwirken mehr motivieren an einer Umfrage teilzunehmen, als durch Bares?

What do Pokémon and Woman's March have in common? And what do these have to do with qualitative market research?

Phänomen Livestreaming: Welche Möglichkeiten bietet die Technologie dem Marketing?

How Think Global Qualitative generated global insights into companion pet ownership and brought consumers into the creative product development process.

This article presents a “qualitative blitz community”. A tool to research topics globally and in a minimum of time.

The Do’s & Don’ts of conducting international market research.

This paper uses a case study to shed light on the methodologic al possibilities that open up with the combinat ion of social media listening and more traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence of research approaches work.

Multinational research adds another layer of challenges to any qualitative research project. In a quantitative study, a few core people are involved to set up the study and then run it as identical as possible in all other markets, but in qualitative research, there are more parties involved, and as soon as projects are rolled out across borders, the more essential it becomes for the researchers to work together as a team in order to ensure the success of the study.

This article is based on research done by IKM and Think Global Qualitative using Small World Communities

This article discusses the different project management stages and special requirements of global projects.

Qual Differences in the Big Three Western European Countries

Ilka and Janina Kuhagen set out to trial the latest tools for mobile research in a real project setting. For QRCA Views, they summarised their impressions and learnings.

Ilka Kuhagen on the special rules applicable to online marketing research, their pecularities and on how non-verbal communication can help transmit emotions in this special form of interaction with research subject.

In this collaboration with Janina Kuhagen, Ilka Kuhagen gives practical insights into useful approaches in analysing online interaction with research participants.

Ilka Kuhagen on the special rules applicable to online marketing research, their pecularities and on how non-verbal communication can help transmit emotions in this special form of interaction with research subject.

lka Kuhagen summarises and analyses the key trends in Online Research based on a discussion with corporate researchers in a hands-on practical forum trial.

Ilka Kuhagen’s follow-up article on online research contrasts the advantages and pitfals of online research methods with the traditional offline tool set.

This cover story on qualitative online research featured in “Views” is a detailed overview of Project Global Village, a multinational case study with a team of QRCs from around the world on the use of projective techniques online and the ways of communication of teenagers.

This article investigates teenagers’ internet habits and behaviour towards digital media.

This article analyses the chances and limitations of online market research.

A promising method for identifying cross-cultural differences in patient perspective- the use of Internet-based focus groups for content validation of new Patient Reported Outcome assessments. A study on the use of online methods in clinical research. Co-authored by Ilka Kuhagen.