• Welcome to IKM GmbH

    Since 1994 IKM has specialised on qualitative market research in Germany and the project management of studies that focus on the European market.

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  • Qualitative Research Consultant

    IKM offers a broad array of methods including the latest developments in online and mobile, combining methods and delivering actionable results.

  • Experience

    IKM looks back at many years in Consumer, B2B and healthcare marketing research as well as successful coordination of international projects.

  • Multilingual

    IKM is frequently involved in global studies, leading the European research: bilingual in English-German and skilled in French and Spanish.

14th Jan
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Challenging Corona Christmas Holidays

Christmas of 2020 will most probably be remembered as the “Corona Christmas”...

11th Jan
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Silverlining

Every Cloud has a Silverlining

After weeks of “light” lockdown, Germany went into a full lockdown again...

16th Apr
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Digitale Disruption – Livestreaming

Empathie aufbauen per Livestream – einfacher und schneller Für Innovationen und Market...

15th Feb
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QRCA Konferenz Takeaways

Das Salz in der Suppe für die Qualitative Marktforschung Ende Januar 2018...

04th Dec
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Motivation als Incentive

Mit Motivation statt Incentive zu engagierten Diskussionen und noch tieferen Insights! Neue...

07th Sep
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Design Research

Insights für Innovationen und neues Design erfordern neue Methoden Nicht immer ist...

28th Apr
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Den vielen Daten Sinn geben

Es mangelt nicht an Informationen sondern an guter Interpretation im Kontext  Auf...

03rd Feb
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Key Take Aways QRCA Conference 2017

Just back from the QRCA Conference in January in LA! Three packed...

02nd Feb
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Global Women’s March

Blitzstudie:  Was? – Na und? – Was nun? Oder  Was die Frauendemonstration...

10th Dec
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Mit Geschmacksnerven zu tieferen Insights!

Wie man ISST, so IST man – oder – Sind Nahrungsmittel geeignet...

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