• Welcome to IKM GmbH

    Since 1994 IKM has specialised on qualitative market research in Germany and the project management of studies that focus on the European market.

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  • Qualitative Research Consultant

    IKM offers a broad array of methods including the latest developments in online and mobile, combining methods and delivering actionable results.

  • Experience

    IKM looks back at many years in Consumer, B2B and healthcare marketing research as well as successful coordination of international projects.

  • Multilingual

    IKM is frequently involved in global studies, leading the European research: bilingual in English-German and skilled in French and Spanish.

14th Jan

Challenging Corona Christmas Holidays

Christmas of 2020 will most probably be remembered as the “Corona Christmas”...

11th Jan

Every Cloud has a Silverlining

After weeks of “light” lockdown, Germany went into a full lockdown again...

16th Apr

Digitale Disruption – Livestreaming

Empathie aufbauen per Livestream – einfacher und schneller Für Innovationen und Market...

15th Feb

QRCA Konferenz Takeaways

Das Salz in der Suppe für die Qualitative Marktforschung Ende Januar 2018...

04th Dec

Motivation als Incentive

Mit Motivation statt Incentive zu engagierten Diskussionen und noch tieferen Insights! Neue...

07th Sep

Design Research

Insights für Innovationen und neues Design erfordern neue Methoden Nicht immer ist...

28th Apr

Den vielen Daten Sinn geben

Es mangelt nicht an Informationen sondern an guter Interpretation im Kontext  Auf...

03rd Feb

Key Take Aways QRCA Conference 2017

Just back from the QRCA Conference in January in LA! Three packed...

02nd Feb

Global Women’s March

Blitzstudie:  Was? – Na und? – Was nun? Oder  Was die Frauendemonstration...

10th Dec

Mit Geschmacksnerven zu tieferen Insights!

Wie man ISST, so IST man – oder – Sind Nahrungsmittel geeignet...