• Welcome to IKM GmbH

    Since 1994 IKM has specialised on qualitative market research in Germany and the project management of studies that focus on the European market.

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  • Qualitative Research Consultant

    IKM offers a broad array of methods including the latest developments in online and mobile, combining methods and delivering actionable results.

  • Experience

    IKM looks back at many years in Consumer, B2B and healthcare marketing research as well as successful coordination of international projects.

  • Multilingual

    IKM is frequently involved in global studies, leading the European research: bilingual in English-German and skilled in French and Spanish.

30th Sep
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Visit us at “The Market Research Show”

23rd Sep
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Globale Blitzstudie

Kunden benötigen Insights zwar tief, aber auch immer öfter blitzschnell! Mit Think...

21st Sep
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Design Thinking

Design Thinking braucht qualitative Forschung! Design Thinking ist ein Prozess um systematisch,...

17th Jul
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Pokémon Go – Just a Hype?

What’s Behind the Success of Pokemon Go? The staged roll-out of Pokemon...

17th Jul
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The Badge of Courage

Ilka Kuhagen erhält Ginny Valentine Award 2016: Fearless Qualitative Experimentation Eine Ehrung...

27th Apr
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Make a Change!

Neue Wege der Insights Generierung   IKM Präsentation bei der QRCA WorldWide...

14th Mar
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Kreativ-Techniken

Kreativ-Techniken vielseitig aber flexibel einsetzen! Nicht überall auf der Welt kann man...

16th Feb
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Tief ins Herz!

Tief ins Herz Ihrer Kunden schauen – am besten aber ganz anonym!...

08th Dec
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Wieviele Sterne?

Bewertungssysteme mit Sternchen werden immer beliebter  – und immer weniger aussagekräftig!  Was...

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