• Welcome to IKM GmbH

    Since 1994 IKM has specialised on qualitative market research in Germany and the project management of studies that focus on the European market.

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  • Qualitative Research Consultant

    IKM offers a broad array of methods including the latest developments in online and mobile, combining methods and delivering actionable results.

  • Experience

    IKM looks back at many years in Consumer, B2B and healthcare marketing research as well as successful coordination of international projects.

  • Multilingual

    IKM is frequently involved in global studies, leading the European research: bilingual in English-German and skilled in French and Spanish.

30th Sep

Visit us at “The Market Research Show”

23rd Sep

Globale Blitzstudie

Kunden benötigen Insights zwar tief, aber auch immer öfter blitzschnell! Mit Think...

21st Sep

Design Thinking

Design Thinking braucht qualitative Forschung! Design Thinking ist ein Prozess um systematisch,...

17th Jul

Pokémon Go – Just a Hype?

What’s Behind the Success of Pokemon Go? The staged roll-out of Pokemon...

17th Jul

The Badge of Courage

Ilka Kuhagen erhält Ginny Valentine Award 2016: Fearless Qualitative Experimentation Eine Ehrung...

27th Apr

Make a Change!

Neue Wege der Insights Generierung   IKM Präsentation bei der QRCA WorldWide...

14th Mar


Kreativ-Techniken vielseitig aber flexibel einsetzen! Nicht überall auf der Welt kann man...

16th Feb

Tief ins Herz!

Tief ins Herz Ihrer Kunden schauen – am besten aber ganz anonym!...

08th Dec

Wieviele Sterne?

Bewertungssysteme mit Sternchen werden immer beliebter  – und immer weniger aussagekräftig!  Was...