• Welcome to IKM GmbH

    Since 1994 IKM has specialised on qualitative market research in Germany and the project management of studies that focus on the European market.

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  • Qualitative Research Consultant

    IKM offers a broad array of methods including the latest developments in online and mobile, combining methods and delivering actionable results.

  • Experience

    IKM looks back at many years in Consumer, B2B and healthcare marketing research as well as successful coordination of international projects.

  • Multilingual

    IKM is frequently involved in global studies, leading the European research: bilingual in English-German and skilled in French and Spanish.

Insight

Our core expertise is qualitative research! With all our team members speaking multiple languages, we are truly international researchers. IKM offers its experiences in the coordination of international projects for the composition and adjustment of questionnaires and for the briefing of interviewers

Innovation

Create and improve your innovation culture by integrating your internal clients into the full process! We experience a growing need for the researcher to also act as moderator for companies’ internal innovation processes. To this end, we lead creative workshops based on the CPSI process.

Consulting

We know that acceptance of research results often depends on understanding their full implications on your organization and existing processes. Therefore our reports are action oriented and we offer workshops and consulting advice beyond the traditional standards to fully leverage your results.

20th Mar
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Be Responsible And Achieve Peace of Mind: Self Testing

Germany is waiting for at home test kits. In most places they...

20th Mar
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Torn Between Excitement And Fear: open up or close?

There is excitement in the air, Germany is opening up again. Some feel it is to early others are waiting eagerly for normality to return.

15th Mar
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New ways to spend money

While participants in the IKM Consumer Community realize they saved money over...

09th Mar
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Unexpected full pockets

During the prolonged lockdown, consumer behavior changed slowly and apparently almost unnoticed....

23rd Feb
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Vaccination Brings New Hope

Two thirds of the community participants would like to get vaccinated, rather...

21st Feb
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Carnival 2021 – Crazy on The Safe Side

Carnival for Germans peaks in a long weekend from Thursday to Tuesday...

15th Feb
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Dream or Nightmare: Home Office

The two lockdowns forced many employees to work from home for the...

06th Feb
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Exciting Joyful Anticipation for The Small Things

Will the lockdown be loosened or continue for another few weeks. All...

01st Feb
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New routines that will stick

Meanwhile, Germans are experienced “Lock-downers”. New routines have become accepted customs and...

26th Jan
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Increasing Aggressiveness vs Compliance in Lockdown

For 6 weeks, Germany is in full lockdown again and we observe...

14th Jan
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Challenging Corona Christmas Holidays

Christmas of 2020 will most probably be remembered as the “Corona Christmas”...

11th Jan
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Silverlining

Every Cloud has a Silverlining

After weeks of “light” lockdown, Germany went into a full lockdown again...

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