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SINCE 1994.

Insight.  Insight. 

Innovation.  Innovation. 

Consulting. Consulting.

Services We Offer
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IKM has specialised in Moderation and Qualitative Marketing Consulting

Using various methods and often combining multiple methods into a hybrid approach in order to gain information through different channels and combine information to a 360° view. Experienced facilitation of inhouse teams and experts allows additional input for decision making and better implementation based on new insights. With our multicultural and multilingual team we can provide global expertise and consulting based on knowledge of local markets.

Services We Offer

Insight

Our core expertise is asking the right questions! We are naturally curious and dig deep to get to the true values, functional benefits and emotional needs. We can help you better understand your customer’s needs, feel their emotions and learn about your own strength and weaknesses.
Not only since Covid 19 we use online and offline methods to gather information and have been pioneers for new tools and techniques.

With all our team members speaking multiple languages, we are truly an international team. IKM offers its experiences in the coordination of international projects for the composition, the adjustment of topic guides and screeners as well as the local briefing.

Innovation

Create and improve your innovation culture by integrating the internal team into the full process! Ask your customers to help co-create products or discuss with your key opinion leaders the evaluation of future markets.

We help you to bring together research results and internal knowledge. Invite your stakeholders and internal clients to create realistic implementation plans, define specific goals and tasks required and make it actionable. We support your team to assess interdependencies and build an achievable timeline.

To this end, we lead creative workshops based on the CPS process.

Consulting

With our expertise we suggest the ideal study design, help choose the right targets and markets and focus on the key topics.

Our reports are action oriented, and we offer workshops and consulting advice beyond the traditional standards to fully leverage the results.

With international expertise and cultural understanding, we can support your team to take the insights to the next level and create change to your success. Personal presentations to your team(s) will help to better walk in your customers shoes.

Global Team

We collaborate globally

We offer experience with research projects in all major markets.

Advantage #1:

Efficient, Effective, Experienced

Advantage #2:

Direct Contact – Short Ways

Advantage #3:

Think Global – Work Local

Our team‘s extended network reaches any remote corner of the world.

Explore More

Blog

New ways to spend money

While participants in the IKM Consumer Community realize they saved money over time during the lockdown, they also became aware of new areas where they

Read More »
March 15, 2021
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Featured Speaker

Ilka Kuhagen is a regular speaker on international conferences speaking on international research and new research methodologies. Her latest topics range from ‘Iterative Global Research or Agile Research on an International Scale’ to ‘Hybrid Research with online and mobile methods’.  

Testimonials

We are looking at the bulletins and are fascinated. The results nicely fit into the observations of the focus groups and our meetings – while giving an even more differentiated perspective on our customers’ opinions (everyone ‘gets a say’ and can phrase considerate responses). As you notice: I have become a fan of this method straight away.
Dr. Simone MickelatWeight Watchers (Deutschland) GmbH
Ilka was amazingly accommodating and hospitable. We had many unique requests and she took great care of us. While performing our Usability Research, she did a great job of getting to the information we needed, and her qualitative insights helped us immensely. I would love to have the opportunity to work with her again.
Anthony VivianoOrganic
Ilka recently conducted a patient research project based on patient mini-groups for my company. I appreciated her responsiveness and professionalism on this project throughout the research. The moderating was excellent, and Ilka’s skills and flexibility enabled us to gain in-depth insights.
Michele DeraiAptel Research
Ilka proved to be a wonderful full-service resource to support international market research needs. She produced on-target recruitment and had top-notch moderating skills getting to the heart of the consumer feedback. She exceeded our expectations with her hard working, smart and effective moderating of the age 18 – 24 year old market for the client, K-Swiss. She employed flawless simultaneous translators, who effectively kept pace from German to English. Ilka is a great partner in h…
Sarah ShoemakerPresident, Innovative Zap
With Ilka Kuhagen’s professionalism, experience and preparation, the research results could be achieved very smoothly. She has the ability to moderate a group so there are dynamic discussions with each member given a chance to voice his/her opinion
Burcu Scherrbrands of PMI, Marketing Manager, Europe Aladdin Stanley
IKM is our go-to research company in Germany. Ilka is a supurb moderator with stellar attention to detail. She provides great insights and a witty sense of humor!
Leo HennessyManager Customer Research, Hilton Worldwide
Ilka managed the German module of a major international qualitative project. Short time scales and the need for alignment in different markets meant constant changes until moments before the fieldwork. Thanks to Ilka’s professionalism, adaptability and attention to detail, the project ran extremely smoothly. They were well recruited and skilfully moderated groups – we would be very happy to work with Ilka next time we have an opportunity.
Beth ClaydenConsultant, Rainmakers CSI
Ilka is very professional to work with. She double checks the materials, makes sure everything is running how it should, takes initiative (eg. mailing inactive participants) and she definitely goes the extra mile. From early meetings to late night work and calls. The really nice thing about working with Ilka is that she thinks along with you and tries to achieve the best result together with you. Ilka is also nice to work with because of her positive mindset. She’s always smiling (at…
Sebastian Van LaereInSites Consulting
Thank you very much for the eciting focus groups in Frankfurt am Main. As an engineering company it is extremely important to us to collaborate with an institute such as IKM, which can grasp the complexity of the products in our market and competently leads the discussions. I felt extremely well looked after during our first project together.
Ullrich WildingHead of Marketing Information manroland AG
During my tenure as a marketing research professional at IBRC and the High View Consulting Group, Ilka has provided very effective qualitative research services in the various European countries. These services have included very specific recruitment efforts, custom tailored facility preparations, translations and exceptional moderating. I am very satisfied with the partnership that we have developed during the past eight years and I expect to continue this partnership well into the fu…
Rosa MontanteProject Manager, Xerox Business Research
Ilka was amazingly accommodating and hospitable. We had many unique requests and she took great care of us. While performing our Usability Research, she did a great job of getting to the information we needed, and her qualitative insights helped us immensely. I would love to have the opportunity to work with her again.
Anthony VivianoOrganic
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IKM Offers A Broad Array Of Methods Including The Latest Developments In Online And Mobile, Combining Methods And Delivering Actionable Results.

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