Design Thinking, supported by Qualitative Market Research, can produce innovative solutions to complex problems.
QRCA Blog | July 2023
Our Articles
A SNAPSHOT OF CONSCIOUS ENVIRONMENTALISM IN GERMANY
The Impact and Role of “Conscious Environmentalism” on consumers in a Complex Economic Environment.
QRCA | Summer 2023
Agile with Iterative Global Research
International projects on a global scale can easily get overwhelming with cost and project management. Try an iterative approach to save time and cost.
QRCA Blog | February 2022
Forschung in volatile Zeiten: – warum Kürzung von Budgets kontraproduktiv ist
A group of marketeers from around the globe discussed the new challenges for marketing due to the pandemic situation and the impact on research budgets
Planung & Analyse | August 2020
Pflege am Limit
Deutschland steht vor einer großen Aufgabe. 2,5 Millionen Pflegebedürftige stellen viele Familien vor eine große Herausforderung. Das Institut IKM führte für ein junges Startup eine Untersuchung durch. Ziel war es herauszufinden, wie die Pflege durch Familienmitglieder und professionelle Pfleger mit Hilfe innovativer Technologien erleichtert werden kann.
Horizont | Winter 2018
Rethinking Incentives
Finding and Engaging Participants without Paying Incentives
QRCA | Summer 2018
What new products and services do pet owner really need?
How Think Global Qualitative generated global insights into companion pet ownership and brought consumers into the creative product development process.
Spring 2017 | Research Choice
Using a Global Blitz Community
What do Pokémon and Woman’s March have in common? And what do these have to do with qualitative market research?
Fall 2017 | QRCA Views Magazine
Motivation schlägt Incentive
Lässt sich ein Proband durch das Versprechen an etwas Wichtigem mitzuwirken mehr motivieren an einer Umfrage teilzunehmen, als durch Bares?
Winter 2017 | Horizont
Video is King
Livestreaming: Welche Möglichkeiten bietet die Technologie dem Marketing?
Summer 2017 | Horizont
Pokomania: Erste Studie zur Poko-Mania
What is behind the phenomenon of Pokemon Go and its attraction to the young adults. A global Blitz Community provides answers.
Planung & Analyse | July 2016
Just Married! A love story between qualitative research and social listening
This paper uses a case study to shed light on the methodological possibilities that open up with the combinateion of social media listening and more traditional qualitative interviewing techniques.
Winter 2016 | Esomar – Globalqualitative
In die Schuhe der Kunden schlüpfen
The Do’s & Don’ts of conducting international market research.
Fall 2016 | Plannung & Analyse
In 48 Stunden um die Welt
This article presents a “qualitative blitz community”. A tool to research topics globally and in a minimum of time.
May 2016 | Research & Results
Tips to successfully organize International Research
This article discusses the different project management stages and special requirements of global projects.
Spring 2014 | Greenbook
Fact or Perception
Qual Differences in the Big Three Western European Countries
Summer 2013 | QRCA Views
Mobil – Neue Methoden in der qualitativen Marktforschung
Ilka Kuhagen on the special rules applicable to online marketing research, their peculiarities and on how non-verbal communication can help transmit emotions in this special form of interaction with research subject.
Jan 2012 | Planung & Analyse
Taking Advantages of Smartphones for Responsive, Targeted Findings
Ilka and Janina Kuhagen set out to trial the latest tools for mobile research in a real project setting. For QRCA Views, they summarised their impressions and learnings.
Fall 2012 | QRCA Views
Wohin steuert die qualitative Online-Marktforschung?
lka Kuhagen summarises and analyses the key trends in Online Research based on a discussion with corporate researchers in a hands-on practical forum trial.
Feb 2011 | Research & Results
Listening to Nonverbal Cues When Conductiong Online Qualitative Research
In this collaboration with Janina Kuhagen, Ilka Kuhagen gives practical insights into useful approaches in analysing online interaction with research participants.
Summer 2011 | QRCA Views
Virtuell in die Tiefe – Möglichkeiten und Grenzen qualitativer Marktforschung
This article analyses the chances and limitations of online market research.
Jan 2008 | Research & Results
Teenager und die digitalen Medien
This article investigates teenagers’ internet habits and behaviour towards digital media.
Feb 2008 | MarketingProfile
How Global is Your Village?
This cover story on qualitative online research featured in “Views” is a detailed overview of Project Global Village, a multinational case study with a team of QRCs from around the world on the use of projective techniques online and the ways of communication of teenagers.
Spring 2008 | QRCA Views
Online vs. Offline Research
Ilka Kuhagen’s follow-up article on online research contrasts the advantages and pitfals of online research methods with the traditional offline tool set.
May 2008 | Research & Results
Patient experience with oily skin
A promising method for identifying cross-cultural differences in patient perspective- the use of Internet-based focus groups for content validation of new Patient Reported Outcome assessments. A study on the use of online methods in clinical research. Co-authored by Ilka Kuhagen.
Sept 2006 | Health and Quality of Life Outcomes