A long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers during Lockdown.
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A long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers during Lockdown.
Understanding the role of dogs in the respective cultures and testing a new hybrid approach for innovation: Mobile lifestyle documentation, online discussion, mobile ideation and identification of opportunities
Hybrid research approaches also build validation of the insights, and reduce the risk of not hearing the consumer correctly
This research project was triggered by the 2015 One Young World Summit and supports a project on climate change, identifying individual effects, what is happening in different parts of the world, and what if anything can be done to make a change.
As Online Communities or MROCs have become more established, many researchers have said they can only succeed with large numbers. Large groups of over a hundred respondents (or more) are used to gain qualitative insights. This research shows that a small group, selected carefully and facilitated with the toolbox of a qualitative researcher can provide deep insights for strategic marketing decisions.
The staged roll-out of Pokemon Go has left people in countries where it is not yet available feeling left out of a global phenomenon. And it is demonstrating that to some young people, borders no longer matter.
IKM Offers A Broad Array Of Methods Including The Latest Developments In Online And Mobile, Combining Methods And Delivering Actionable Results.
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