Be Responsible And Achieve Peace of Mind: Self Testing
Germany is waiting for at home test kits. In most places they were sold out within a short time frame after opening. While there seems to be a huge demand, there is still also some reluctance and barriers to break down. 70% of the community members think that basically testing kits are great. 30% are […]
Torn Between Excitement And Fear: open up or close?
There is excitement in the air, Germany is opening up again. Some feel it is to early others are waiting eagerly for normality to return.
New ways to spend money
While participants in the IKM Consumer Community realize they saved money over time during the lockdown, they also became aware of new areas where they spent their money. Changed Lifestyle: A big change is happening in the area of nourishment and food. While eating out has been replaced by home delivery, there is a trend […]