Two thirds of the community participants would like to get vaccinated, rather sooner than later. Many are already registered and are expecting to be vaccinated this summer. Some hinge it on the availability of vaccines. Typically, one friends circle has the same opinion. Still there is this other third who is still reluctant and would definitely not get vaccinated. Interestingly, especially in the older generations and with medical professionals the reluctance is highest.
- Stop Corona
The main argument for the vaccination is to stop Corona and reduce the risk for themselves, their families, and their communities.
“Reach immunity through vaccination in order to stop Corona“
”With the vaccination, I would be less at risk to fall ill severely in case of an infection”
“To protect my surroundings and especially my family“
“Because of professional ethics I should get vaccinated to be a role model“
“Protect me of the virus. Protect everyone – herd immunity. Protect the economy (no more insolvencies because of a lockdown)“
- Give me back my life
Many would like to get vaccinated rather sooner than later and therefore already signed up. They hope to get back their lives from BC (Before Corona), maybe not exactly the same, but at least to some degree. Some expect special rights for vaccinated people for travels and other activities.
“Everything that is enjoyable is connected to other people, cultural activities, parties, being together with your own family, everywhere more or less people meet”
“I would like to be able to finally move again freely in a big group of people”
“I would just have a better feeling and not continuous fear of getting infected”
“I assume that in the coming years, travel will only be possible if you have been vaccinated“
“I expect vaccinated people will get more rights”
- Wait and see
Then there are those who are very skeptical about the vaccination and different conspiracy theories exist which lead to many preferring to wait.
“I am not opposing the vaccinations, but I rather wait“
“Even if its assured that the vaccination is harmless and doesn’t cause any genetical defects, there are no long-term studies regarding side effects and cell change”
“The ones skeptical about vaccinations are probably so uncertain that it would hardly be possible to convince them with objective and factual arguments”
There is still a risk of passing on the virus and a need to continue with hygienic measurements, nevertheless. Also, there are questions not yet answered that keep people from getting vaccinated.
“I most probably only protect myself in having a milder course in case of an infection. But I can still get infected despite of the vaccination and carry the virus. So it doesn’t protect my fellow human beings“
“There are no certain insights on whether vaccinations also covert he different mutations“
”Until now there is no confident prediction how long the vaccination actually protects”
- Only with XYZ vaccine!
The type of vaccine makes a big difference and are discussed in depth. While some refuse AstraZeneca, others would only want the one from AstraZeneca. There is growing skepticism against other Russian and British vaccines.
“I wouldn’t want AstraZeneca. Rather Biontech or some other mrna vaccination”
“I would only get vaccinated with the vector vaccine from AstraZeneca”
“Not with the Russian variant or the one from England“
There is still a lot of information needed to convince those who are still reluctant.
After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers in their close environment.
Stay tuned – We will regularly post findings from this standing consumer community