There is a high acceptance of vaccination amongst the IKM long-term community “Times of Corona” with most participants having been vaccinated and boostered as soon as it was available. Most are ready to take another booster if needed.
Feel free again
For many, vaccinations changed everything to the better, and returned thins to normal. People still adhere to some basic hygienic rules (wash hands, wear masks, keep distance) but socialize again.
“What a blessing this vaccination!!“
“We are trying to lead a life like we did pre-Corona, meeting friends, go on vacation etc. since we all have been vaccinated “
” Following the AHA rules as well as enough fresh air I feel save.
“In our friends circle we call the CovPass App our boarding pass to a normal life “
- There is no more fear of infection
- Meet people, still keep distance
- Go to theater and cinema again
- Feel safe
- Feel less stressed
- Visit restaurants and clubs
While socializing again, there are still things people hesitate and miss doing, as they are aware of the risk of infection still looming despite vaccination:
- No more hugging with friends
- No handshakes
- Do not meet with larger groups
- Avoid crowds
- Avoid public transportation
- Have not travelled since two years
“Only one single person from our household goes shopping for groceries”
Increasing dispartment in German society
While gaining back private life and basic rights there is increasing anger against deniers leading to people becoming more extreme in their views
- Deniers should be excluded from healthcare benefits
- Deniers are treated like second tier people
Yet, given the high ratio of vaccinated people who also tested positive, even with very mild symptoms only, there is little acceptance that vaccinated people can visit restaurants while non-vaccinated must continuously test negative to be able to do the same.
- Rules are not perceived fair for deniers by some
“I strongly condemn the division in German between those who are vaccinated and those who aren‘t“
After weeks of “light” lockdown, Germany went into a full lockdown in December 2020. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers in their close environment.
Stay tuned – We will consistently post findings from this standing consumer community.