Inner Endemic 2022

Mutations again and again. After Delta it is now Omicron and new mutations are popping up in different areas in the world, keeping all alert to what will come next.

We were wondering how this affected our participants from the IKM long-term community “Times of Corona”



People obviously got used to the pandemic and often have a rather calm and composed attitude towards the situation.  There is no longer the fear of an infection, due to vaccinations, and the expectation of less severe mutations.

  • This will not be the last variant
  • No longer feel the pain from spring 2020
  • Omicron leaves me cool
  • Take Omicron seriously, but feel good because I am boostered
  • My influenza was far worse than Omicron seems to be


Fear of destabilization of infrastructure

Although there is no longer the fear of an infection, many mention they fear about schools, universities, hospitals, senior citizen caretaking and public services. They are concerned about whether it will be possible to keep the infrastructure, everyone takes for granted up and running.



Facing all the new mutations with less severe effects, people hope that the majority will become immune. People tend to relax and hope for an end of the situation in 2022

  • Hope we achieve herd immunity with Omicron soon
  • Being vaccinated and feeling better informed today, I am so much more relaxed than a year ago
  • This is now the process to an endemic situation
  • Omicron to me means hope

While sticking to their hygienic routines and adjusted behavior over the past two years, there is no longer panic and rather a wish to just move on to a new normal.


After weeks of “light” lockdown, Germany went into a full lockdown in December 2020. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers in their close environment.

Stay tuned – We will consistently post findings from this standing consumer community.

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