Fiscal vs Environmental Thoughts

Saving money is even more important than saving energy

Energy is at the forefront of many political conversations, and with it, the demand for cleaner, more sustainable options. The Ukraine war has placed an unexpected spotlight on the importance of energy-saving measures, highlighting how crucial the development of alternative energy sources is for local and national economies. Not only are people seeking alternative energy sources to help protect the planet, but they are also searching for ways to help lower their monthly expenditure.

Money Saving Drives Consumers

Inflation and rising electricity prices are forcing people to look closer at their energy consumption and seek ways to lower their carbon footprint. When asked what they believed was the most compelling factor for developing and implementing green energy sources, many stated that saving money was their most pressing concern over sustainability.


Environmental Awareness

Although many cite cost savings as a factor, the vast majority of people believe saving energy for the planet’s sake is the most important motivation. Finding ways to conserve energy and figure out alternative solutions that no longer rely on fossil fuels is a primary concern, weighing highly on the minds of many.

As a large number of people believe switching to green energy is the right path forward, they are taking steps now to impact the number of environmental emissions and pollutants. Taking steps like ensuring appliance switches are turned off when not in use and leaving their cars at home, and using a bike instead are small but effective ways to make sustainable changes.

While these small changes may not seem effective against a problem on such a massive scale, many believe that if everyone enacted them, it would pay large dividends.


“Conscious and responsible use of energy concerns us all because fossil fuels are limited.”

“Globally, I have to make my contribution to getting this problem under control. This is only possible if we all pull together.”

“A complete change of my attitude in the last year ew did not give. Nevertheless, I became aware of the lockdown how much our environment is polluted by airplanes or the like. I was shocked by the pictures in Venice where all of a sudden dolphins came back and the water was clean.”


As the conversation on green energy continues, people around the world will continue to make sustainable choices that not only help them save money but ensure the planet’s future.

After weeks of “light” lockdown, Germany went into a full lockdown in December 2020. That day, IKM started a long-term online community to observe changes in behavior, compliance, emotions, and observations of consumers in their close environment.

Stay tuned – We will consistently post findings from this standing consumer community.

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