Be Responsible And Achieve Peace of Mind: Self Testing

Germany is waiting for at home test kits. In most places they were sold out within a short time frame after opening. While there seems to be a huge demand, there is still also some reluctance and barriers to break down. 70% of the community members think that basically testing kits are great. 30% are […]

New ways to spend money

While participants in the IKM Consumer Community realize they saved money over time during the lockdown, they also became aware of new areas where they spent their money. Changed Lifestyle: A big change is happening in the area of nourishment and food. While eating out has been replaced by home delivery, there is a trend […]

New routines that will stick

Meanwhile, Germans are experienced “Lock-downers”. New routines have become accepted customs and habits. Individual awareness for distance and safety is constantly increasing. But which of these will continue once the lockdown is lifted? What routines will transform to the New Normal? More Me Time While social distancing forcedpeople to stay at home and figure out […]