Exciting Joyful Anticipation for The Small Things

Will the lockdown be loosened or continue for another few weeks. All is still in the air in Germany. Though pleasant anticipation is the best kind of delight. After weeks of lockdown and a year of relinquish, what is most looked forward to? Many participants in our community think they will only slowly get used […]

Every Cloud has a Silverlining

After weeks of “light” lockdown, Germany went into a full lockdown again on December 16th. Advent, Christmas and even New Year’s Eve – hard to imagine how people would comply and deal with the limitations. That day, IKM started an online diary to observe changes in behavior, compliance, emotions, and observations of consumers in their […]