Blog

New ways to spend money

While participants in the IKM Consumer Community realize they saved money over time during the lockdown, they also became aware of new areas where they

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Unexpected full pockets

During the prolonged lockdown, consumer behavior changed slowly and apparently almost unnoticed. While stating that nothing really has changed in their consumption, most of the

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Vaccination Brings New Hope

Two thirds of the community participants would like to get vaccinated, rather sooner than later. Many are already registered and are expecting to be vaccinated

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New routines that will stick

Meanwhile, Germans are experienced “Lock-downers”. New routines have become accepted customs and habits. Individual awareness for distance and safety is constantly increasing. But which of

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