The Brilliance of AI lies in Human Intelligence
A new era of innovation in the field of research has been sparked by the rise of artificial intelligence (AI). AI is revolutionizing the way we conduct research, enhancing decision-making processes and enhancing data analysis accuracy and efficiency. But just like any new technology, AI has advantages and disadvantages that should be carefully weighed. AI’s advantages for Design Thinkers who research into innovation include: 1. Enhanced Efficiency: One of the biggest advantages of AI in research is the improved […]
Importance Of Energy Saving Factors
As the conversation around global warming takes center stage, more companies are turning to energy-saving solutions to combat rising pollution levels and guide consumers toward more sustainable lifestyles. Paired with tightening emission standards, there’s no doubt a noticeable shift has taken place, moving away from high-consumption products toward energy efficiency in virtually all economic sectors. […]
Social Pressure Impacts Consumer Behavior
Social pressure has long impacted consumer behavior, causing fluctuations in both environmental and sustainability patterns. As the move toward a green future intensifies, consumer’s awareness on how their choices impact the planet is increasing. For many, seeking alternative packaging solutions that move away from plastic is a top priority, as disposable products are increasingly frowned […]
Awareness Impacts Water Consumption
One of the least discussed sustainability topics is water consumption and its impact on consumer behavior. Everything, from the products we use to the food we eat, requires water, but little awareness and information on the subject is available. It takes more than 4,000 liters of water daily per person to produce the goods necessary […]
Fiscal vs Environmental Thoughts
Saving money is even more important than saving energy Energy is at the forefront of many political conversations, and with it, the demand for cleaner, more sustainable options. The Ukraine war has placed an unexpected spotlight on the importance of energy-saving measures, highlighting how crucial the development of alternative energy sources is for local and […]
Inner Endemic 2022
Mutations again and again. After Delta it is now Omicron and new mutations are popping up in different areas in the world, keeping all alert to what will come next. We were wondering how this affected our participants from the IKM long-term community “Times of Corona” Sedateness People obviously got used to the pandemic […]
Changing Relationships
Two years into the pandemic, during which many have adapted their lifestyle and withdrawn themselves, we were wondering how this might have affected personal relationships, and checked with the IKM long-term community “Times of Corona”. No loss of close friends The good news is that friends have not been lost over time. People stayed […]
Covid-Outlook 2022
The pandemic is still looming. Germany is facing the third year of Corona. What many thought to be just a few weeks or months has turned out to be much longer and more challenging than expected. IKM has asked their long-term community of consumers “Times of Corona” what they are anticipating for this year to […]
Impact of Vaccination
There is a high acceptance of vaccination amongst the IKM long-term community “Times of Corona” with most participants having been vaccinated and boostered as soon as it was available. Most are ready to take another booster if needed. Feel free again For many, vaccinations changed everything to the better, and returned thins to normal. […]
Be Responsible And Achieve Peace of Mind: Self Testing
Germany is waiting for at home test kits. In most places they were sold out within a short time frame after opening. While there seems to be a huge demand, there is still also some reluctance and barriers to break down. 70% of the community members think that basically testing kits are great. 30% are […]